LOVE FOR LEARNING

Online learning dropout rates hit 40–70%. Duolingo, often called the “one night stand” of apps, needed a way to keep learners hooked.

Enter Bumble: by maintaining a 15-minute daily streak, users unlock Bumble’s Travel Mode for free, but can only chat with people from countries where their target language is spoken.

So their match became just another duo-lesson in disguise and a reason to keep the streak alive.