the parent pop-up
97% kids under 10 use regular YouTube, where in just 10 clicks, there’s a 50% chance they’ll reach inappropriate content for their developing brains.
To help parents protect their children without constant supervision, YouTube created The Parent Pop-Up: a feature that pauses playback after 9 videos and alerts parents before harmful content appears, letting them approve or block what comes next in real time.
They literally parented... with a pop-up.